In-Person Working for Yourself: Your Sales Marketing and Financing Plan

Complete the final components of your business plan in this practical interactive workshop on creating a sales and marketing strategy and developing a finance plan.

Pricing: FREE for members only.
Duration: 1–2 hours
Registration Info

About the Course

In this workshop, the follow-up to Finding Your Market, Defining Your Business, you will complete your preliminary business plan by defining the marketing and sales strategy and determining the financing. Course objectives include:

  • Deciding if self-employment is a viable career option
  • Completing the outline of a business plan for a new venture

This course is part of a two-part series on Working for Yourself.

What You Will Learn

After completion of the course, attendees will be able to:

  • Understand the components of a marketing and sales strategy
  • Understand the components of a financing strategy
  • Define key factors in creating a sales and marketing plan
  • Create key deliverables in a high-level financing plan

Who Should Attend

This course is a part of the ACS Careers Pathways Series and is designed as the conclusion to Working for Yourself: Finding Your Market, Defining Your Business. Both courses are recommended for members considering self-employment in chemistry.

Course Outline

  • Key Topics

    • The Four Ps of marketing (Product diversification, Pricing, Promotion, Placement)
    • Basic sales strategies
    • Business finance basics
    • Completing a sales and marketing plan
    • Completing financing plan
    • Start-up costs and revenue projection
    • Critiques of business plan components

Dates, Locations, and Prices


Aug 22

Hyatt Regency McCormick Place
2233 South Dr. Martin Luther King Jr. Drive
Chicago, IL 60616

Early Bird Full Price
Member(Premium Package) Free
Member or Associate(Standard or Basic Package) N/A N/A
Non-Member N/A N/A