In-Person Working for Yourself: Your Sales Marketing and Financing Plan

Complete the final components of your business plan in this practical interactive workshop on creating a sales and marketing strategy and developing a finance plan.

Pricing: FREE for members only.
Duration: 1–2 hours
Spring 2022

About the Course

In this workshop, the follow-up to Finding Your Market, Defining Your Business, you will complete your preliminary business plan by defining the marketing and sales strategy and determining the financing. Course objectives include:

  • Deciding if self-employment is a viable career option
  • Completing the outline of a business plan for a new venture

This course is part of a two-part series on Working for Yourself.

What You Will Learn

After completion of the course, attendees will be able to:

  • Understand the components of a marketing and sales strategy
  • Understand the components of a financing strategy
  • Define key factors in creating a sales and marketing plan
  • Create key deliverables in a high-level financing plan

Who Should Attend

This course is a part of the ACS Careers Pathways Series and is designed as the conclusion to Working for Yourself: Finding Your Market, Defining Your Business. Both courses are recommended for members considering self-employment in chemistry.

Course Outline

  • Key Topics

    • The Four Ps of marketing (Product diversification, Pricing, Promotion, Placement)
    • Basic sales strategies
    • Business finance basics
    • Completing a sales and marketing plan
    • Completing financing plan
    • Start-up costs and revenue projection
    • Critiques of business plan components

Dates, Locations, and Prices

In-Person

TBD

Price Member Free Non-Member N/A